👁 Contents
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![Watermelon Road Fruit Jerky](http://cdn.shopify.com/s/files/1/2724/4716/files/WatermelonRoad_WatermelonLemonade_detail_1024x1024.jpg?v=1544478498)
2. Fat on Fat on Fat...
Low fat diets and calorie counting are very much a 90’s fad. With the growing popularity of diets such as Pegan, Paleo, Keto and a consumer stress on product quality and transparency, we’re seeing a rise in popularity of good-for-you fats. These high-fat diets are known to aid muscle growth, cognitive function and even skin health. Enter Ghee, MCT Oil, Coconut Butter, even straight up lard and duck fat are having a moment. Everyone is amping up their diet with fats, and dishes like Chocolate Bulletproof Coffee and I mean hello, Keto Eggs Benedict 🤤. (Photo via Bon Appetit)
![Wylder Coffee on Shelf](http://cdn.shopify.com/s/files/1/2724/4716/files/Screen_Shot_2018-12-10_at_5.26.25_PM_large.png?v=1544481090)
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![Cha Cha Matcha x Nike](http://cdn.shopify.com/s/files/1/2724/4716/files/Screen_Shot_2018-12-06_at_12.50.53_PM_large.png?v=1544118713)
![Curious Elixirs](http://cdn.shopify.com/s/files/1/2724/4716/files/CuriousElixirs_1024x1024.jpg?v=1544468701)
![Package Free Shop](http://cdn.shopify.com/s/files/1/2724/4716/files/Screen_Shot_2018-12-10_at_5.11.38_PM_7151f509-03b6-425a-a819-83cd76c62b37_large.png?v=1544479963)
![Chinese Herbal Almond Butter](http://cdn.shopify.com/s/files/1/2724/4716/files/Screen_Shot_2018-12-06_at_1.15.17_PM_large.png?v=1544120177)
![Kettlebell Kitchen](http://cdn.shopify.com/s/files/1/2724/4716/files/Screen_Shot_2018-12-06_at_1.20.47_PM_large.png?v=1544120472)