In The News

Download our Press Kit!

For press inquiries contact


"The Healthy Snack Oracle... All products have to pass founder Jess Young’s test: no artificial flavors, no refined sugar, tastes great. The result: the best healthy snacks in one highly shoppable place." READ MORE  -Bon Appetit




"Bubble was founded to address what Young perceived to be a gap in the market for an online-only retailer offering "clean label" snacks and pantry staples." READ MORE




"Bubble, a new online hub for good-ethos, good-ingredients food." READ MORE -Vanity Fair 

The Oprah Magazine

"You get that classic cocoa-hazelnut taste with three vegan ingredients and four grams of sugar per serving." -The Oprah Magazine on Hella




Food Business News

 "Transparency is the holy grail at BUBBLE... The digital platform is looking to disrupt clean eating by bucking conventions of the traditional food system."





 "It's a goldmine of organic, healthy food finds (à la Erewhon) with the cool-girl cache and online shopping convenience of Farfetch."





"It's called Hella, and if early reviews and Instagram comments are anything to go by, it's pretty good. It's also impressively healthy: vegan, paleo, gluten-free, and with just 8 grams of sugar per serving." READ MORE







"Hella tastes deeply like its three ingredients: roasted hazelnuts, cacao nibs, and coconut sugar. Order a few jars; we almost finished ours in one sitting." READ MORE


Yahoo! Finance


"BUBBLE is a website that curates (and taste-approves) innovative, and good-for-you foods. Their new cocoa hazelnut spread, Hella, is a take on the cult classic, but with 250 percent less sugar than its leading competitor, Nutella." READ MORE




"This season, Colen is debuting his own line of kitchen products with Bubble, including a seasonal blend of squash salt and a raw honey." READ MORE.


New York Magazine


"This newish hazelnut spread (which counts Karlie Kloss as both a fan and an investor) is a vegan and paleo-friendly Nutella alternative." READ MORE


Cooking Light


"This New Nutella-Like Spread Just Changed My Vegan Life" READ MORE





"Bubble (a super-millennial brand known for its trendy snacks, powders, beverages, and cocktail ingredients) just debuted Hella, a vegan spread that's the perfect substitute for all the chocolate nut butter addicts of the world." READ MORE -Shape


Who What Wear


"Meet the woman who just launched the Farfetch of Health Food" READ MORE




"If you’re a lover of Nutella, but don’t love the amount of sugar it’s packing, the brand BUBBLE has the answer to your prayers." READ MORE -Better Homes and Gardens


Guest of a Guest


"The first in-house product from clean eating marketplace, Bubble, the Hella spread is apparently hella good, and most importantly, guilt-free." READ MORE


The Fullest


"BUBBLE is the online Erewhon blowing up clean eating." READ MORE



Create and Cultivate


“Think Farfetch meets Erewhon, but available to everyone in the USA,” READ MORE



Gotham Magazine

 "As the new, trusted platform for those looking for innovative products, Bubble makes it easier for shoppers who often find themselves shopping on websites with an uncurated, extensive array of options or having to buy directly from a variety of independent brands." READ MORE