NON

Welcome to the world of NON. Founded by Aaron Trotman, a serial entrepreneur and foodie on a mission to create the future of drinks, NON is an intricate balancing act of flavour built from the ground up with key notes of floral, tannin, salinity & acidity.

Made in our purpose-built NON Laboratories in Melbourne, Australia, NON is a 0.0% ABV re-think of the wine experience.

Something for everyone, for any occasion. Our products exist outside the bounds of convention. Indifferent to the rules. Irreverent in attitude. Real taste. No booze.

Just The Good Stuff

Enjoy a curated marketplace of rigorously vetted, high-quality, and delicious foods from independent makers. No preservatives, dyes, fillers, or artificial flavorings.

Bubble Goods Stamp of Approval

Bubble Goods Approved Standards

We read the label so you don't have to! All Bubble Goods Approved products are made without preservatives, dyes, fillers, gums, or artificial flavorings.