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Bubble Goods

The marketplace for independent food.

Bubble Goods is home to the next generation of independent food brands: makers who obsess over ingredients, flavor, sourcing and doing things differently.

Why we built it

There's a feeling you get at a great farmers market. You discover something you've never seen. You meet the person who made it. You leave with a bag full of things you didn't know you needed.

There's curiosity.There's connection.There's community.

Most food shopping isn't like that. It's built for scale, which works for the biggest brands and leaves the small ones hard to find.

Bubble Goods is our way of building that market online: a place for independent makers to be found, and for you to get closer to the people who make your food.

Bubble Goods Approved

Bubble Goods Approved

For products that go a little further.

Every brand on Bubble Goods is independent. Some products go further still. A product is Bubble Goods Approved when it meets our highest standards for ingredients and taste. Our team tries every one.

Approval is earned product by product, never required. It's how you spot the ones that have gone the extra mile.

Read more about Bubble Goods Approved

Where did the name come from?

We wanted a name for a space that felt both protected and transparent, so we sent a list of words to friends and family in a Google Form. “Bubble” won by a mile: a bubble within the food world where quality and intention come first.

It was memorable, fun and different, and BubbleGoods.com was available for $12 a year. Bubble Goods, Inc. was born.

Food obsessed. Technology driven.

  • Illustrated portrait of JessJessFounder & CEO
  • Illustrated portrait of AlanAlanProduct & Tech
  • Illustrated portrait of AntonellaAntonellaOperations

Bubble Goods is built by a small team of people who are obsessed with food and just as excited about what technology can make possible. We're former chefs, founders and operators who believe the next generation of food companies will be built at the intersection of great products and great technology.

We've seen how much infrastructure, data and technology the biggest food companies can afford, and how little of it reaches independent brands. So we're building it, for them and for the people who eat what they make.