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Star-studded Hydration Mix Hits Hollywood


Photo: Liquid I.V.

Get ready for Hollywood’s newest blockbuster hit: it’s not a movie, but instead a hydration drink mix that’s made to “fuel life’s adventures.” Liquid I.V., the wellness brand that makes these mixes, has received $5 million after being backed by big name celebrities including Scooter Braun, Justin and Hailey Bieber, Kendall Jenner, Kevin Hart, DJ Khaled, James Corden, Steve Aoki, Demi Lovato, and Patrick Schwarzenegger—the laundry list goes on.

Photo: Liquid I.V.

CEO Brandin Cohen and his team have created an equation that adds to cellular transport technology. The combination of sodium, potassium, glucose, and water pushes for an expedited delivery system—think one-day shipping, but with electrolytes being delivered into your bloodstream.

The company’s mission is no easy feat. With a goal to “change the world,” Liquid I.V. donates a serving with every purchase. This is to help those with limited access to clean water and who are alarmingly dehydrated. Liquid I.V. is set to donate over 2 million hydration sticks by the end of 2019.

Photo: Liquid I.V.

BUBBLE also offers clean label hydration mix alternatives, including Cure Hydration, which has no added sugar, and is vegan, gluten-free, and non-GMO. It comes in three flavors: Lemon, Ginger Turmeric, and Mixed Berry.


cure hydration

Think clean label, healthy Pedialyte or Gatorade, Try them after a hard workout or a wild night out, or whenever you’re looking for a quick boost.



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