UPDATE: Poosh is finally live!
The mystery was unveiled this morning on April 2nd, and just as predicted the site's menu of categories include health + wellness, home + entertaining, life + style and a final category called KMK which we believe stands for the Kardashian's full name: Kourtney Mary Kardashian and covers all things Kourtney.
So far Poosh is translating most like Kourtney's personal blog, always set in first person to clearly reflect Kourtney's point of view and covering everything from her favorite clean products, travel diaries from Japan to Punta De Mita, to the snacks she likes to feed her kids.
We also stumbled upon Poosh's GIFs and stickers on Instagram that reflect the words "Poosh Approved," and your typical "Swipe Up to Read" which indicates that lots of articles and content are to come.
Here's a little note from the site's about page and Kourtney:
"I decided to launch Poosh because I felt that there was something missing in the healthy lifestyle space. Healthy living gets a bad wrap; it’s as though if you care about what you put in — or on — your body, then you’re not sexy or cool. But this just isn’t true, and Poosh is here to prove just that.
People are constantly asking me how I do it all, from being a single mom to working full-time to still maintaining a social life. I get endless questions about food, kids, beauty, and fashion, so I decided to create Poosh, a curated experience and a destination for modern living."
All we can say is, we are here for the content Kourtney!
If you haven’t been keeping up with the Kardashians lately, lots of talk has been circling in the health and wellness space about Kourtney Kardashian and the nature of her new business venture within the industry. Kardashian recently teased her followers with a nude bathroom photo on Instagram, tea in one hand and laptop in the other like a true bo$$ lady.
The Kardashian sat surrounded by beauty products, (possibly another hint to her new venture) captioned her photo with “COMING. SOON.” And a link to another Instagram account called @Poosh.
Similar to BUBBLE, Kourtney Kardashian shares the same sentiment for clean label products, especially in her beauty regimen. This has lead many to believe that the Kardashian is launching clean label, beauty products, similar to her sisters' business ventures in the beauty industry.
The Kardashian’s latest post also reveals that Poosh roots from her daughter, Penelope Disick's nickname, adding to the theories that Kourtney may be launching clean label products suited for children and families.
According to PageSix, trademarks listed for Poosh claims that the site will be “featuring non-downloadable publications in the nature of articles and blog posts in the fields of entertainment, exercise, fitness, health, wellness, fashion, interior decoration, nutrition, travel, parenting and leisure.” It will also feature “the goods and services of others; online retail store services featuring a wide variety of consumer goods and services of others." All boasting a similar tone to the business model of Gwyneth Paltrow’s Goop.
So if you’re looking to truly keep up with the Kardashian, visit Poosh.com and poosh that sign up button for their newsletter.