Cha Cha Matcha just brought their cult-favorite, Ceremonial Grade Matcha to your home.
Our friends at Cha Cha Matcha just dropped a limited run of their first ever, take-home matcha powder and BUBBLE’s got the plug.
For the past three years, Cha Cha Matcha’s co-founders Matthew Morton and Conrad Sandelman, have led the NYC matcha craze and established a cult-following in the New York cafe scene. We're calling it now, Starbucks better watch its back. Pretty much every celeb has been seen dropping by this pink and green outpost for their matcha latte fix.
Just last month, Highsnobiety covered the cafe’s Matcha-Inspired Nike collab to celebrate their NoHo opening. The classic Air Force 1s complete with a pink and green colorway is most definitely #BUBBLEAPPROVED.
What we’re really insinuating here is that, if you’ve never heard of Cha Cha Matcha or stumbled across their pink and palm tree print motifs on Instagram, you’ve likely been living under a non-pink and green rock.
And with their continued success and expansion — from their first location on Broome St., to NYC’s Flatiron, a NoHo location (a stone’s throw away from Kith), and their first LA location in the works, the cafe’s most recent project lands in the realm of ecommerce. Cha Cha Matcha is releasing their Ceremonial Grade Matcha packaged in the most Instagram-worthy jar complete with a teeny bamboo spoon for dosing.
Matcha enthusiasts can now incorporate Cha Cha into everything from an ordinary, warm cuppa to homemade pastries and cocktails. This product drop is also great news for those who want a taste of Cha Cha Matcha’s products but may be living outside of NYC or for those who just need to avoid the ever constant stream of Instagrammers lining up to capture the perfect selfie inside the cafe.
We honestly won’t be surprised if this product drop hits Stock X by sunrise. So cop one fast and have your Cha Cha from the comfort of your own home kitchen or to accompany your lazy breakfasts in bed-- we promise it’s just as Insta-worthy as the cafe.