I am an absolute stickler for taste. In fact, if something doesn’t taste good, I don’t think it’s worth eating (regardless of the health benefits). Even “natural flavors” often taste like pure chemicals to me. It’s this obsession that led me to trying hundreds (literally) of recipes before settling on the final product that became Aktivbar.Our motto is “eat like you love yourself”. In our world of distraction, chronic stress, working until exhaustion–we know how hard that can be. As a society we’ve accepted a toxic paradigm that tells us that addiction is normal and fatigue is acceptable.