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2,000+ healthy food products shipped from small independent U.S. makers to your door.

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At Bubble Goods, we celebrate the unique stories of our makers— we’re spotlighting Hedvig, the founder of Norwegian Baked, whose journey began in her aunt’s kitchen in Norway and led to a thriving business in Brooklyn.

For Hedvig, it all traces back to one unforgettable summer in Norway, when she followed the enticing aroma of something freshly baked to her aunt’s kitchen. There, she discovered her aunt baking crispbread—or Knekkebrød, as it’s known in Norway. It was love at first bite! Inspired by its wholesome, delicious simplicity, Hedvig brought the memory back to Brooklyn, her second home, and began experimenting with the family recipe.

After perfecting the balance of ingredients and flavor, Hedvig started sharing her crispbread with friends and family (lucky them!) and quickly realized she was onto something special. From this passion, Norwegian Baked was born—a brand that brings a little taste of Norway to tables in the U.S.

Hedvig’s dedication to her craft and love for sharing her heritage have made Norwegian Baked a favorite among Bubble Goods customers. Her Knekkebrød is not only wholesome and nutritious but also packed with the authentic flavors that make it so unique.

Hedvig's sales have climbed and to honor Hedvig’s success, the Bubble Goods team had the privilege of presenting her with our In the Bag award after she hit an impressive sales milestone.

We visited her at the Park Slope Farmers Market in Brooklyn to celebrate her hard work, creativity, and the way her crispbread has captured the hearts (and taste buds) of so many.

Hedvig’s story is a beautiful reminder of how family traditions, when paired with passion and perseverance, can turn into something extraordinary. If you’re looking to try authentic, delicious Norwegian crispbread, be sure to check out Norwegian Baked on Bubble Goods.

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At Bubble Goods, we’re building more than just a marketplace, we’re building a movement. One where small food brands can thrive, customers can discover quality foods, and a new kind of supply chain gets the spotlight it deserves.

Last week, we kicked off our Backyard Dinner Series, the first of many intimate gatherings designed to bring our mission to life over conversation and connection. These dinners are our way of staying close to the community we serve and collaborating with the people helping shape this next chapter of food.

Our first dinner was all about media and press partners, timed with our latest press push highlighting the impact Bubble is making on small businesses around the country. Many of the brands on Bubble have now crossed meaningful sales milestones - $10K, $20K, even $50K+, all powered by the Bubble Goods platform. We think it’s time this story gets told.

In true Bubble Goods style, we didn’t just talk about the future of food, we served it. Each dish at the table featured ingredients sourced from the Bubble Goods marketplace and local farmers markets in Pennsylvania.

The menu was as intentional and layered as the brands we represent:

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Sweet Corn Mac N’ Cheese

Made with Seligo Pasta, local non-GMO sweet corn from Twin Maple Farms picked up at the Easton Farmers Market, raw cheddar cheese from Bad Farms picked up at the Emmaus Farmers Market in Emmaus, PA, and elote seasoning

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Sun-Dried Tomato Chicken Wings

Made with locally raised chicken wings from Breakaway Farms in a yuzu and balsamic marinade

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Tomato-tini

Made with Doce Mezcal, the juice of tomatoes from from local Pennsylvania farm Salvaterra’s certified organic farm in Allentown, Pennsylvania picked up at the Easton Farmers Market, fished with olive oil from Primis Organics

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Strawberry & Popcorn Parfait

Local strawberries from Housman Fruit Farms picked up at the Emmaus Farmers Market, vegan and gluten-free banana and almond bread from Sincerely by Paryani, popcorn, and vegan coconut yogurt by Cocojune

In the months ahead, we’ll be gathering around the table with our customer community, creators and influencers, and most importantly, our sellers the heartbeat of the Bubble Goods platform. These dinners are designed not only to celebrate food but to bring us all closer to the mission we’re building together.

To the journalists, editors, and storytellers who joined us: thank you for making time to connect, eat, and help us share what’s growing here. We believe food tastes better when it’s made by real people, and we’re proud to be building a platform where those people get discovered.

See you at the next table,

Team Bubble Goods

","Last week, we kicked off our Backyard Dinner Series, the first of many intimate gatherings designed to bring our mission to life over conversation and connection.","

Last week, we kicked off our Backyard Dinner Series, the first of many intimate gatherings designed to bring our mission to life over conversation and connection.

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\nEach milestone deserves a moment! Bubble Goods celebrates entrepreneurs at every stage of their journey. \n

\nWhat is the Bubble Goods In the Bag Award?\n

The Bubble Goods In the Bag Award is given to brands each time their sales 10x!

At Bubble Goods, we’re all about championing independent makers and celebrating their success as they grow. The Bubble Goods In the Bag Award was introduced as a way to celebrate wins along the way, honoring our sellers as they achieve sales milestones. This award represents more than just a number; it’s a testament to the hard work, passion, and quality that each of our makers brings to their products and customer satisfaction.

$10,000, $100,000, and $1,000,000 Award Milestones

The awards are given at milestones of $10,000, $100,000, and $1,000,000 in sales on the Bubble Goods marketplace. Each plaque is engraved with the seller’s name and proudly delivered right to their door - a small token of appreciation for the big impact they’ve made.

As brands continue to grow, so do the awards and recognition! At the first $10,000 in sales, brands earn a Wooden award, $100,000 in sales, sellers earn a Silver award, and at $1,00,000 in sales, brands receive the prestigious Gold award.

\nRecognizing Our Sellers Along The Way\n

One of our recent honorees is Hedvig Bourbon, founder of Norwegian Baked, who hit this incredible milestone with her handcrafted Norwegian Knekkebrod. Hedvig’s success story is an inspiration, showing how quality products and passion for craft can resonate with customers and lead to extraordinary growth. She joins a growing community of makers who’ve earned their Bubble Goods In the Bag Award, a symbol of their thriving partnership with Bubble Goods.

Why This Matters

At Bubble Goods, we like to think of ourselves as not just another faceless online marketplace - we’re a community of real people who love real food. Celebrating these milestones is our way of showing gratitude for the independent makers who trust us to help grow their businesses. It really is a collaboration and two-way street for us to enjoy in this success together, and every award we grant is a reminder of that mission.

The Path to $1,000,000

Reaching $10,000, $100,000 or $1,000,000 in sales isn’t just about the numbers; it’s about the journey. From launching on Bubble Goods to connecting with health-conscious customers from across the USA, every milestone reflects the growth of a brand and the love customers have for their products. As sellers hit these achievements, it also highlights the impact of our collective mission: to support better-for-you brands and bring them to the forefront of the food industry.

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We look forward to awarding even more awards to our incredible sellers as they hit these milestones with us. Whether you’re a brand on the verge of a big win or a customer supporting independent brands, you’re a vital part of the Bubble Goods community making this success possible!

Are you a maker interested in joining the Bubble Goods community? Learn more about selling with us here and start your journey to hitting your first milestone!

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\n\"Sales on Bubble Goods have outperformed her sales on Etsy!\"\n

At Bubble Goods, we love celebrating our makers' success! Today, we’re thrilled to introduce Sonia, the founder of Sincerely, by Paryani based in Atlanta, GA. Her journey is a beautiful reflection of the passion and dedication behind her delicious gluten-free products.

Sonia’s reach extends beyond Bubble Goods, as she’s a familiar face at farmers markets in Atlanta, Georgia, where her baked goods have gained a loyal following.

$\"\"$

Recently, Sincerely by Paryani hit a sales milestone on Bubble Goods. To celebrate this achievement, our team flew down from NYC to Atlanta to present Sonia with her very first Bubble Goods In the Bag Award, in person!

Success on Bubble Goods

While visiting Sonia, she let the Bubble Goods team know that she appreciates the hands on service this marketplace versus others is able to provide her business, and that her \"sales on Bubble Goods have outperformed her sales on Etsy!\"

The Sincerely by Paryani team also shared that \"joining Bubble Goods was a no-brainer for us!\" With the average fees to join a farmers market being $600 per season, and average fees to sell with a major national retailer being $20,000 per SKU, the fees Bubble Goods charges are drastically minimal compared to the outsized offering they provide to local and regional brands.

Sincerely by Paryani has been an incredible example of what’s possible on Bubble Goods - the brand has been actively engaged as a seller, immediately applying Bubble Goods' recommended growth tips when they joined the platform, and has stayed engaged with the Bubble Goods marketplace team, making the most of every opportunity to expand their reach on the platform!

While visiting in Atlanta, the Bubble Goods team also got the opportunity to visit her bakery and shot some behind the scenes content to feature her brand on Bubble Goods social media channels. Since joining Bubble Goods, Sonia’s products have continued to delight customers who are grateful for healthier, allergy-friendly options that never compromise on taste. Her journey proves that challenges can be the start of something beautiful, and we’re proud to have her as part of our community.

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\n
\n

Sonia's Story

Sonia’s story began when an autoimmune diagnosis completely changed her life. Faced with the challenge of adopting a gluten-free, dairy-free, grain-free, and refined sugar-free lifestyle, she quickly realized how limited the options were for delicious and healthy baked goods. Disappointed but determined, Sonia decided to create her own solutions. That’s how Sincerely, by Paryani was born—a brand dedicated to serving people with allergies, restricted diets, or simply those striving for a healthier lifestyle. Her mission is to help everyone sincerely enjoy treats they feel good about sharing with family and friends.

Sonia’s talents don’t stop at baking. Before launching her brand, she and her husband were in the fine jewelry business. Her love for crafting and attention to detail now shines through in her baked goods, which are made with care, passion, and the finest ingredients. Her treats aren’t just desserts—they’re a way for people to connect, celebrate, and enjoy life’s sweetest moments, even with dietary restrictions.

If you’re looking for delicious, wholesome baked goods made with love, be sure to check out Sincerely, by Paryani on Bubble Goods.

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\nEach milestone deserves a moment! Bubble Goods celebrates entrepreneurs at every stage of their journey. \n

\nWhat is the Bubble Goods In the Bag Award?\n

$10,000, $100,000, and $1,000,000 Award Milestones

\nRecognizing Our Sellers Along The Way\n

Why This Matters

The Path to $1,000,000

Are you a maker interested in joining the Bubble Goods community? Learn more about selling with us here and start your journey to hitting your first milestone!

\n\"Sales on Bubble Goods have outperformed her sales on Etsy!\"\n

Success on Bubble Goods

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Sonia's Story

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