A UPC or GTIN code is more than a barcode on your packaging. It helps shoppers and platforms accurately identify your products and can open up more opportunities for visibility across Bubble Goods and beyond.
If you sell products through multiple retailers or marketplaces, having accurate UPC/GTIN codes for every product is an important part of keeping your product information complete and consistent.
š What Is a UPC/GTIN Code?
A GTIN (Global Trade Item Number) is a unique identifier used to identify retail products. A UPC (Universal Product Code) is a type of GTIN commonly used in the United States and Canada.
These codes help retailers, marketplaces, and search engines like Google recognize exactly which product you're selling.
š Why UPC/GTIN Codes Matter
More Opportunities for Visibility
Google and other platforms use product identifiers like GTINs to understand and match products to relevant searches. Having a valid code can help make your products eligible for additional paid and organic placements, giving shoppers more opportunities to discover your brand.
šļø Better Product Discovery
A UPC/GTIN helps distinguish your product from similar products online. Complete and accurate product information makes it easier for shoppers to find the specific product they're looking for.
š¦ Smoother Order Processing
Unique product identifiers help keep product information organized across sales channels and can support more accurate order processing and fulfillment.
š£ More Marketing & Merchandising Opportunities
Having complete product information, including UPC/GTIN codes, can help your products qualify for certain marketing, advertising, and merchandising opportunities.
šŖ Ready for More Retail Opportunities
If you plan to expand into additional retailers or marketplaces, having UPC/GTIN codes for your products makes it easier to maintain consistent product information across different sales channels.
ā ļø What Happens If You Don't Have One?
Products without valid UPC/GTIN coverage may not be eligible for all paid and organic placements, which can limit their visibility to shoppers.
Adding UPC/GTIN codes to your products helps make sure your listings are ready for as many discovery and distribution opportunities as possible.
ā Make Sure Your Codes Are Accurate
Each product and pack size should have the correct UPC/GTIN associated with it. Make sure the code you enter matches the product and packaging you're selling.
If you haven't added UPC/GTIN codes to all of your eligible products, now is a great time to update your listings.
Learn How to Add a UPC/GTIN Code to Your Product ā
š Ready to Sell?
Complete product information helps set your products up for success on Bubble Goods.
