Why Reviews Matter

Reviews are one of the most important things you can build for your brand’s online presence.

Whether you’re selling on your own website, Bubble Goods, Amazon, or another marketplace, reviews are a powerful signal of customer validation. They help shoppers decide whether to try a product for the first time, and they give ecommerce platforms more information about which products have real customer engagement.

96% of consumers consult reviews before making a first-time purchase.

For emerging brands especially, reviews help turn a product from something a shopper discovers into something they feel confident buying.

Shoutout to Skout Organic, who has 1,500+ reviews for their 10 listings

Reviews help you get discovered

Reviews aren’t just about social proof. Across ecommerce and marketplace platforms, customer engagement and product reviews can contribute to how products are surfaced and ranked.

At Bubble Goods, reviews are an important signal to our systems that a product has been validated by real customers. The more evidence we have that customers are discovering, purchasing, and reviewing a product, the more signals our platform has to work with when matching products with shoppers.

Products with 0 reviews do not get picked up within the Bubble Goods algorithm.

Products with 10+ reviews have, on average, 40% more sales.

Reviews also give shoppers another way to discover your products. Customers can filter by “Most Reviewed,” and we frequently feature our most-reviewed products within categories and other areas of the site.

That creates a flywheel: More reviews → more customer validation → more discovery → more sales → more reviews

And the benefits extend beyond Bubble Goods. A strong review presence across your website and retail channels contributes to the broader online presence and credibility of your brand.

Already have reviews? Bring them with you.

If your product has already built up customer love somewhere else, don’t start from zero on Bubble Goods.

You can import existing reviews from:

• Your own website
• Your review app
• Other retail platforms where your products are sold

Bringing these reviews onto your Bubble Goods listings gives your products an immediate layer of customer validation and helps shoppers see that your brand already has a track record.

Think of it as bringing your customer proof with you.

→ How to add Reviews to Bubble Goods ⭐

What Bubble Goods does for your reviews

You don’t have to do all the asking yourself.

After every Bubble Goods order, we automatically email the customer and invite them to leave a review. On average, 25% of Bubble Goods customers leave a review, giving your products an opportunity to build social proof with every order.

That means every customer purchase can do more than generate a sale. It can help strengthen your listing, give future shoppers more confidence, and provide our systems with another signal about your product.

Your first 10 reviews matter.

If you’re launching a new product or brand on Bubble Goods, make reviews an early priority.

Start by importing the reviews you already have. Then let Bubble Goods help you build from there.

The goal is simple: give shoppers more reasons to trust your products, build a stronger online presence, and give Bubble Goods more signals to connect your products with the right customers.