Your Bubble Goods Launch Guide

Going live is just the beginning.

The brands that get the most out of Bubble Goods don't just upload their products and wait for orders. They set their listings up for discovery, bring their existing customers with them, and create momentum from day one.

Use this guide to make sure you're ready to launch — and know exactly what to do once your products are live.

Before You Go Live

1. Make sure your products are ready to sell

Before launching, make sure each product has:

• Accurate product information
• Complete ingredients and allergen information
• High-quality product photography
• Accurate product weights and dimensions
• UPC/GTIN where applicable
• Inventory available to fulfill orders
• Shipping settings configured correctly
• Pricing that accounts for product costs, Bubble Goods fees, shipping, and your target margin

Your goal: When a shopper discovers your product, there should be nothing standing between discovery and purchase.

2. Get Your Product Titles + Descriptions Working for You

Your product title and description aren't just copy. They're product data that helps shoppers, marketplaces, search engines, and AI systems understand what you're selling.

For example, if you sell olive oil, simply calling your product "Extra Virgin Olive Oil" leaves a lot of useful information on the table. We've put together a full guide to help you do it, complete with an AI guide:

→ Get Your Product Titles + Descriptions Selling for You

3. Bring Your Reviews With You

Don't launch with zero reviews if you don't have to.

If your products already have customer reviews on your website, review app, Amazon, another retailer, or another platform, bring that customer validation with you to Bubble Goods.

Products with 10+ reviews have, on average, 40% more sales on Bubble Goods.

Already have reviews?

Import them before you launch so your products don't have to start from zero.

→ More on adding Reviews, Reviews, Reviews!

Your Launch Checklist

Once your products are approved and live, it's time to start driving your first shoppers.

□ Tell your existing customers

Your existing customers are your most important launch audience.

Email your list. Post on Instagram. Share with your community. Tell customers where they can now find your products on Bubble Goods.

Give them a direct link to your Bubble Goods brand page rather than making them search for you.

□ Post on social

Create a simple launch post or video introducing your Bubble Goods store.

You don't need a highly produced campaign. Show the product, introduce the brand, and tell people where they can shop.

Pro tip: Tag @BubbleGoods and add Bubble Goods as a collaborator when appropriate. If you're featured in Bubble Goods social or Sunday Saver, this can create another opportunity for exposure.

□ Make sure your team knows you're live

If you have a team, make sure everyone knows:

• Your Bubble Goods brand page URL
• Which products are live
• Your current promotions
• How to share the store
• Where to direct customer questions

Your First 100 Orders

Once you're live, your goal is to build momentum.

Keep inventory in stock

Nothing kills momentum faster than a product shoppers can't purchase.

Watch your inventory closely during your first few weeks and make sure your best-performing products stay available.

Watch your reviews

Your first customers can become your most valuable source of social proof.

Monitor your reviews and make sure you're learning from what customers are saying.

Your first 10 reviews should be a priority.

Keep Optimizing

Going live isn't the finish line. It's the start of the feedback loop.

Your product catalog should continue to get better as you learn what shoppers respond to.

Come back to your listings and regularly ask:

Are my titles getting more specific?

Add relevant product attributes and search language as you learn more about what customers are looking for.

Are my descriptions answering shopper questions?

The best product descriptions reduce uncertainty and help someone decide whether the product is right for them.

Am I building reviews?

Continue bringing in existing reviews and let Bubble Goods generate new ones through post-purchase review requests.

Are my best products getting enough attention?

Use your strongest products to create momentum for the rest of your catalog.

Get Featured

Once you've established your presence on Bubble Goods, there are additional ways to get in front of shoppers.

Keep an eye out for opportunities including:

Sunday Saver
Weekly promotions that can put your products in front of Bubble Goods shoppers.

Social features
Tag @BubbleGoods and follow our social promotion guidelines to create opportunities for your products to be shared.

Category merchandising
Strong products can have opportunities to be surfaced within relevant categories and curated shopping experiences.

New arrivals, Staff Picks, Sale, and more!
Products are regularly introduced to shoppers looking for what's next in our featured collections.