Collection: JOYÀ

Inspired by her own experience battling stress-related illness, and healing herself through powerful botanicals, JOYÀ was founded by Ruth Elnekave to help others feel and live their best. JOYÀ harnesses the potential of the most powerful traditional botanicals on the planet to create chef-crafted Superblends + Functional Chocolates formulated to help you tackle whatever the day throws your way.

Fun Fact: "JOYÀ" not only represents in one word our mission as a brand - bringing people Everyday Joy through foods - but is also our founder's grandmother's name. 

Just The Good Stuff

Enjoy a curated marketplace of rigorously vetted, high-quality, and delicious foods from independent makers. No refined sugars, preservatives, dyes, fillers, or artificial flavorings.

Bubble Goods Approved Standards

We read the label so you don't have to! All Bubble Goods Approved products are made without preservatives, dyes, fillers, gums, or artificial flavorings.