Crafted Energy came to fruition through separate, but simultaneous ‘aha’ moments between long-time friends Darshan Shah, MD, Zach Olschwanger, and Ryan Naboshek in 2014. Despite entire grocery store aisles dedicated to energy + health bars, Darshan, Ryan, and Zach all recognized a glaring gap in the available offerings.

Fun Fact: They wanted to challenge the ‘one-size-fits-all’ energy bar and develop a product that is unique to a specific activity.