Confusion

Hi! I’m Aadit, the founder and snacker-in-chief here at Confusion, a healthy ethnic fusion snack brand. I built Confusion to celebrate the confusing, muddled, fusion of being the child of immigrants in the U.S. I wanted a snack that felt like me, an Indian-American kid trying to figure out how both cultures fit into my identity. I’m excited to bring these unconventional, aunty-approved snacks to people just like us and for the curious snackers ready to put down the Flamin’ Hot Cheetos and try something a little different.

Things are about to get a little confusing, are you ready?

Just The Good Stuff

Enjoy a curated marketplace of rigorously vetted, high-quality, and delicious foods from independent makers. No refined sugars, preservatives, dyes, fillers, or artificial flavorings.

Bubble Goods Stamp of Approval

Bubble Goods Approved Standards

We read the label so you don't have to! All Bubble Goods Approved products are made without preservatives, dyes, fillers, gums, or artificial flavorings.