Collection: B.T.R. Bar

After spending years on-the-go, working full-time and serving as a primary caretaker for her parents, Ashley, the founder of B.T.R. Bar, used her background in food studies & nutrition to create the first protein bar with a purpose. A functional protein bar boosted with purpose-driven superfoods & adaptogens to satisfy your every snacking need from A.M. to P.M.

Fun Fact: B.T.R. stands for "be BOLD, TENACIOUS & RESILIENT" - her parents' personal mantra

Just The Good Stuff

Enjoy a curated marketplace of rigorously vetted, high-quality, and delicious foods from independent makers. No preservatives, dyes, fillers, or artificial flavorings.

Bubble Goods Approved Standards

We read the label so you don't have to! All Bubble Goods Approved products are made without preservatives, dyes, fillers, gums, or artificial flavorings.