📣 Launch Promotion: Social Announcements to the Bubble Goods community!

Your brand or new products are live, now it’s time to tell everyone!

A launch announcement is an easy way to drive your existing community to your Bubble Goods shop and introduce your brand or new products to Bubble Goods shoppers. Read more about what we look for when posting content, and where you should collaborate with Bubble Goods!

Check out this recent launch announcement post from Pacific Soul!

🚀 Your Launch Promotion Checklist

Post your launch video on Instagram, Facebook, TikTok, LinkedIn, YouTube Shorts, your email newsletter or wherever your community lives
Tag @BubbleGoods and invite us as a collaborator on Instagram
Add Bubble Goods to your website’s Where to Buy or Stockists section
Add your Bubble Goods links to your link in bio
Tag @BubbleGoods whenever you launch a new product, restock, run a promotion, or hit a milestone

📱 What Should You Post? Video!

We're prioritizing video across social channels. It pushes more views, and drives more engagement.

Example Script: Tell Your Story + Announce Your Launch

Hi, we're [BRAND NAME]

We're based in [CITY NAME], and make [PRODUCT NAME AND DESCRIPTION]

Big news! 🎉 We’ve joined @BubbleGoods!

or

Big news! 🎉 We’ve launched new products on @BubbleGoods!

- tell shoppers about the taste and what makes your product(s) and brand special!

You can now find [BRAND NAME] on Bubble Goods → [LINK]

💡 Tip: Don’t overthink it! A simple photo or video of your products, an unboxing, founder announcement, or behind-the-scenes clip can make a great launch post.

🤝 Add Bubble Goods as an Instagram Collaborator

When you post your launch on Instagram, invite @BubbleGoods as a collaborator instead of just tagging us.

This gives us the opportunity to accept the post and have it appear on both your profile and ours, helping your launch reach even more shoppers. We try to be a collaborator to the post so it maximizes views, and at the very least repost. Sometimes we have other promotions running and can't accommodate. Don't be afraid to DM us to make sure we have a heads up to your collaborator request!

How to add us:

Create your Instagram post or Reel.
Tap Tag people.
Select Invite collaborator.
Search for @BubbleGoods.
Publish your post!

If we accept, the post will appear on both accounts. 🎉

Already posted? No problem — you can also tag @BubbleGoods in your post and we may reshare it to our audience.

We Don't Re-Post Everything - Make Your Content Qualify!

We love when our brands share their Bubble Goods launch, new products, and wins with their community. But we won't repost everything.

We're building a distinct content experience for Bubble Goods shoppers, so we're intentional about the content we put on our feeds. Our goal is to create a cohesive mix of food discovery, founder stories, products, recipes, education, and inspiration that feels native to Bubble Goods, rather than a feed full of brand announcements.

The easiest way to understand what we're looking for? Check out our feeds. Take a look at the types of content, photography, video, and storytelling we share, and use that as your guide.

What we're looking for

Content is more likely to be a fit when it:

Feels native to social rather than like an advertisement
Has a human element: founders, makers, customers, cooking, eating, or behind-the-scenes moments
Shows the product in context, rather than simply displaying the package
Tells a story or gives us something to discover, rather than simply announcing something
Has strong visual or video content that catches attention in-feed
Gives the Bubble Goods shopper a reason to care, even if they don't already know your brand

What we typically won't repost

A product announcement with a basic product laydown on a white background is a good example. What you have online for your listings should be different than the social content posted.

If you're launching on Bubble Goods, we'd much rather see:

"We're officially on Bubble Goods!"
→ A founder talking to camera
→ Making or eating the product
→ Showing the product in a recipe or real-life setting
→ Packing an order
→ A behind-the-scenes look at the brand

The announcement can still be the message. It's the content around the announcement that makes it something our audience wants to see.

So if you post a static product photo with "We're now on Bubble Goods!" and we don't repost it, don't take that as a no to your brand. Try giving us a piece of content that brings the product to life.

🔗 Make It Easy to Find You

Add Bubble Goods to your website

Add Bubble Goods to your Where to Buy, Stockists, or Retailers section. Link backs help with your product SEO, very good for building traffic to your listing pages.

Add your Bubble Goods link to your bio

Put your Bubble Goods brand page link in your Instagram/TikTok link in bio, Linktree, or website navigation so customers can easily shop.

⭐ Keep Tagging Us!

Your launch is just the beginning. Tag @BubbleGoods whenever you have something worth celebrating, a new product, restock, sale, milestone, or exciting brand news.

We regularly reshare seller content and feature brands across our channels, giving you another opportunity to get discovered by new shoppers.