Confusion

Hi! I’m Aadit, the founder and snacker-in-chief here at Confusion, a healthy ethnic fusion snack brand. I built Confusion to celebrate the confusing, muddled, fusion of being the child of immigrants in the U.S. I wanted a snack that felt like me, an Indian-American kid trying to figure out how both cultures fit into my identity. I’m excited to bring these unconventional, aunty-approved snacks to people just like us and for the curious snackers ready to put down the Flamin’ Hot Cheetos and try something a little different.

Things are about to get a little confusing, are you ready?