SANS is the first Asian-themed and owned alcohol-alternative beverage, advocating a healthy lifestyle of sobriety and connectivity. Having become sober in 2015, SANS represents Bling Empire’s Kevin Kreider’s own journey and mission of starting a conversation about sobriety. Hence SANS category, ‘A Conversational Beverage’.” In addition, as an AAPI member Kevin lived and breathed the importance of representation and wants each of his flavors to be an essence of Asian culture. 

The mission of SANS is simple; to empower and normalize a sober lifestyle. Be a part of the buzz without the booze.