The rise of the CBD industry into the mainstream means you can purchase CBD from the click of a button or a quick walk down to your corner bodega. Cannabidiol, the non psychoactive compound known to have healing properties targeting pain, anxiety, and stress* is being sold in everything from tinctures to protein bars.
This quick growth also means there are more brands parading as high quality CBD products, and it's more important than ever to look into what you are buying and essentially putting into your body. Below, we teach you how to weed out phony products by pointing out four important factors you should look for in CBD products.
According to Penn Medicine, 70% of CBD extracts sold online are mislabeled. Read the label and check the direct amount of milligrams of CBD to make sure you’re getting a product that contains a significant amount of CBD.
Is it worth it? Let me work it! *Cue Missy Elliot.
Make sure you’re getting what you pay for. On average, a good quality CBD oil should cost $0.10-$0.17 cents per milligram.** Divide the price over milligram to determine the value of your CBD.
And most importantly, do not forget to consider the active effectiveness of your product otherwise known as bioavailability — an oil tincture is much more bioavailable than a chocolate bar infused with CBD.
Look for products grown in the USA. Products from China, India, or elsewhere outside the US is not subject to FDA regulation which can lead to pesticides or traces of metal in the final product. Huge plus if the product has a USDA Organic certification!
From the plant to the bottle, transparency is key. A company should be able to disclose where they source their plants and how they extract their CBD. A number of companies use solvent-based extraction using ethanol or butane, which are cheaper ways to extract. Companies like Just CBD employ CO2 extraction, which is the safest way to extract and creates the purest end product.
Image: Made By Hemp
A trusted brand instinctually provides a Certificate of Analysis (COA). This certificate assures that the product has been tested for potency of CBD, other cannabinoids or traces of THC (THC should never exceed 0.3 mg). Brands like Just CBD are bringing transparency to the forefront by including a QR code in their packaging that you can scan with your phone and easily disclose lab reports and additional facts.
Congratulations! Now you're one step closer to becoming more hyperaware of the CBD products you're purchasing.